THE AURORA

26–28 JUNE 2026

Welcome to the world’s most groundbreaking Concours. The Aurora sets the stage for some of the world's most exclusive vehicles in a celebration of iconic cars and lifestyle. Here the Classic Icons and Hypercars converge each summer. Join the ultimate garden party filled with engines, elegance and excitement. The Aurora is a three-day event featuring the world's finest cars and top lifestyle brands. Enjoy live music, gourmet cuisine, panel discussions, shopping, and thrilling driving experiences.

As the main partner to The Aurora, we have access to a limited number of tickets to the event. It is the perfect way to treat your customers and create strong relationships through great experiences.

When: 26–28 June
Where: Norrvikens Trädgårdar in Båstad, Sweden
Website: theaurora.se
Best regards,
Stefan Teuchert
President and CEO BMW Northern Europe

Terms:

  • You can request up to a total of 10 tickets across the three days.
  • First come first served.
  • We need your request no later then 31st of March 2026.
  • General Admission ticket = for free
  • Upgrade ticket to VIP = 995 SEK *
  • The ticket price for the VIP upgrade will be invoiced to the specified billing address.
  • The tickets are non-refundable.
  • You are responsible for booking accommodation for your customers.
  • The tickets will be sent to the specified e-mail address in the booking request.

* VIP package:
Invite your customer to the Aurora inner circle. As a participant, they will enjoy a complete experience with lunch and drink in the VIP garden, and a behind-the-scene-visit to unique art exhibitors and some of Auroras exclusive partners; Rolls Royce, JP Morgan, Motikon, Röshults and Koenigsegg.

Please note that this is only a request for tickets. We will send you a confirmation as soon as your booking is confirmed.
Read more about the event: www.theaurora.se
For any further questions, please contact: theaurora@bmw.se